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Meta Ads for recruiting

The role reaches people who are not searching but open to a change. The campaign is optimised for applications, not clicks, and runs in your ad account or ours. In the first month the algorithm learns; from the second, cost per application stabilises.

0
clicks, optimised for clicks
0
applications, optimised for applications
0
€ per application instead of 167

Why applications and not clicks

Creative A · optimised for clicks

Clicks412
Applications3
Cost per application

167 €

Creative B · optimised for applications

Clicks188
Applications11
Cost per application

45 €

Sample figures at the same budget of 500 euros. More clicks does not mean more applicants.

Three to five ads per role, in every format

Feed 4:5Creative 01 / 05
○ gets swapped
Story 9:16Creative 02 / 05
○ gets swapped
Reel 9:16Creative 03 / 05
● keeps running

Creatives rotate every two to four weeks. What brings applications keeps running, the rest is swapped.

Campaign structure with audiences by region, radius around the site, interests and lookalikesThree to five ads per role, image and video, several variants to testDaily monitoring, creative rotation every two to four weeksAdjusting budget, audiences and creatives by resultsComment moderation under the ads, if bookedMonthly short report: spend, reach, clicks, applications, cost per application

Sound familiar?

„Job boards only bring people who search every day anyway.“
„The skilled people you need have jobs and do not read job ads.“
„You tried Meta Ads and got clicks, but no applications.“

Learning phase first, then stable

Campaign setupStructure, audiences, conversion goal application2 to 3 days
Learning phaseThe algorithm finds the right peoplemonth 1
Stable phaseCost per application settlesfrom month 2
MaintenanceNew creatives, budget shifts, reportevery 2 to 4 weeks

Technology and scope

Meta Business Manager, conversion tracking via the funnel, guideline 500 to 1,500 euros ad budget per role and month

Billing

Monthly fee for management, ad budget on top. If the campaign runs through our account, the budget is passed on one to one.

Frequently asked

In the first month Meta learns who actually applies. Stopping after four weeks means paying without reaching the stable phase.

Next building block 03

Applicant management and automation